CCPA

What is CCPA?

The California Consumer Privacy Act (CCPA) stands as the most comprehensive privacy law in the United States. This legislation places restrictions on the collection and dissemination of consumer’s personal information, offering individuals distinct rights regarding their Personal Information (PI). While initially designed to safeguard the personal information of Californian residents, its impact extends nationwide. The development of the CCPA was driven by people’s growing desire for greater control over their personal data, particularly concerning online shopping, sharing information with third parties, or navigating various websites. The CCPA, with its primary objective being the regulation of the sale and distribution of personal data, addresses these concerns and ensures the security of individuals’ data.

For which entities does the CCPA apply?

The CCPA is exclusively applicable to businesses engaged in activities within California that meet any one of the following criteria annually:

• Businesses deriving at least half of their annual revenue from the sale of customers’ personal information.
• Businesses with a gross annual income exceeding $25 million.
• Businesses involved in the purchase, sale, or sharing of the Personal Information (PI) of more than 50,000 individuals.

What falls under Personal Information (PI) according to the CCPA?

The CCPA defines “personal information” more broadly than the GDPR, encompassing any data that could directly or indirectly identify, characterize, relate to, or be associated with a specific consumer or household. The following categories of consumer information are considered Personal Information:

• Name
• Personal identifier
• Account name
• IP address
• Mailing address
• Email address
• Social Security number
• Passport number
• Driver’s license number
• Geo-location data
• Biometric information

Personal information outlined in California’s records destruction law, including:

• Physical characteristics or description
• Signature
• Telephone number
• Education
• Employment
• Insurance policy number
• Financial account information
• Employment history

Commercial data, including:

• Personal property
• Products, services acquired, considered, or other buying or consuming histories or tendencies.
• Internet or electronic network activity, including:
• Browsing history
• Search history
• Consumer’s interaction with a website, application, or commercial.

What are the fundamental provisions of the CCPA?

Given the prevalence of data breaches, misuse, theft, and loss, the CCPA is designed to safeguard the personal data of California residents from such risks. The CCPA encompasses essential measures tailored specifically to California residents, including:

• Right to Information
• Right to Equal Service
• Right to Access
• Right to Data Removal
• Right to Sign-out or Opt-out

Does B2B Data Networks Comply With CCPA?

Yes, B2B Data Networks is fully compliant with the CCPA (California Consumer Privacy Act). We are committed to responsible data practices and ensure adherence to regulations in every country where we have consumers. Our privacy management team diligently implements the necessary safeguards to prevent spam and other privacy-related issues. As a data provider, we prioritize data privacy and take all requisite measures to avert security breaches. Maintaining the trust of our clients is of utmost importance, and we work consistently to uphold that trust.

During the CCPA implementation, when many service providers faced challenges, B2B Data Networks proactively embraced advanced methods to ensure organized compliance. Our approach involved:

• Evaluation and Segmentation of Personal Data:

Thorough assessment and segmentation of personal data to align with CCPA requirements.

• Analysis of Data Governance Potential:

Indepth analysis of our data governance capabilities to ensure robust compliance.

• Gathering Information from Various Sources:

Comprehensive gathering of information from diverse sources to enhance data management.

• Revision and Update of Privacy Policies:

Regular review and update of existing privacy policies to align with CCPA standards.

• Monitoring Process Adherence:

Actively monitoring processes to ensure continuous adherence to CCPA regulations.

• Examination and Enhancement of Privacy Safeguards:

Rigorous examination and improvement of privacy safeguards for enhanced data protection.

• Technological Enhancements:

Implementation of technological upgrades to prevent system performance issues and ensure smooth compliance.

B2B Data Networks remains dedicated to maintaining the highest standards of data privacy and security, ensuring that our practices align seamlessly with CCPA requirements.